As a child I was often reprimanded
for bad behavior, as most people. Whether a poor grade in school, bullying my
younger sister, sneaking a snack before dinner, whatever the case may be my
actions were always meet by my mother and a some kind of punishment. My mom had
this routine were she would explain to me what I had done wrong and why she was
so upset. As she tried to get me to comprehend her fury, I squirmed in place and kept my
eyes on the ground. “Look at me,” she would say, bringing my chin up with her
hand so our eyes could meet. And that was always followed by, “wait till you
dad gets home.” The moment our eyes meet could my mother strongly deliver my
fate that my dad was coming home to “deal” with me. It gave her the power. The
moment she looked me in the eye, she had the control.
in advertisements
As Bell Hooks’ states “there is a
power in looking” (Hooks 115). The gaze
is simply not just an observation, but a strategic action. And the male gaze
particularly is a demonstration of male power that dominates our media, art and
culture. For the male gaze exemplifies how popular culture is sculpted around
the heterosexual male viewer. The images that we consumed are catered to this heterosexual
male appetite. Thus is why we see women being objectified in everything from a
silly advertisement, to
a children’s movies, even to the historic art we praise.
in musc videos
But how does this affect us as
women? According to John
Berger “a woman must constantly watch her self” (Berger 46). He makes the claim
in this society, men act while women appear (Berger 47). Women are placed into the role of submission.
He references art through the years that feature the “nude.” How the women seen
in these images are always lying down and are passive. The women is no longer
even a women, but an object to be prized by the male viewer. She is not nude,
but naked, and these ideas about women have materialized into societies views
on women.
in art
Shamed must she be if a woman has a high sexual
appetite. She should not have agency. She must not do an action for the sake of
it, but to be seen doing the action. Now, image if that women were to be a
women of color. Not only is she an object but she is also a minority. Her place
in these images is absent. She doesn’t see her self in the film, tv, advertisements
or anything. Bell Hooks addresses this, “there was clearly no place for black
women” (Hooks 120).
Yet she challenges this lack of representation of
black womanhood with the oppositional gaze. She demands that we reclaims the
gaze, and says that black women must “look.” That we must critique what we see and vocalize
these critiques. She encourages not only black women, but that all women
recognize and understand the “politics of race and racism” (123). Bell Hooks
take the arguments of Berger and Laura Mulvey who coined the term male gaze,
and makes the feminist argument acknowledged the black female.
Works Cited
Berger, John. Ways of Seeing. London: British Broadcasting, 1972.
Hooks, Bell. Black Looks: race and Representation. Boston: South End Press, 1992.
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